Account-Based Marketing: The Ultimate Guide in 7 Simple Steps

Mar 23, 2018 - Jonathan Grana

Account-Based Marketing is an approach where your marketing activities are focused on converting specific companies. You identify a small group of organizations you want to sell to and execute campaigns to target those specific accounts. In some cases, you might even create customized marketing campaigns focused entirely on just a single company.

What to Do After You Receive a Response to Your Cold Email (5 Step Process)

Feb 16, 2018 - Jonathan Grana

You should be excited, right? You just got another reply from your cold email campaign. Reply rates usually hover around 5%, so every single response matters. But hang on. Getting a reply is just the beginning of the sales cycle.

What Metrics do we Track?

Feb 9, 2018 - Jonathan Grana

There are two key components to any successful project in business: measurability and verifiability. At Interseller we take both measurability and verifiability very seriously. Our goal is to help customers save time and prospect without any friction. We do this by tracking a multitude of metrics to make sure our users have a pulse of what’s happening.

LinkedIn Prospecting 101

Feb 2, 2018 - Jonathan Grana

As an Interseller user there’s a pretty good chance you’re a LinkedIn user as well. For those of you who use LinkedIn, we’ve built a custom chrome extension to make prospecting easier. Our LinkedIn chrome extension is one of the most liked features of our current users.

GitHub Prospecting 101

Jan 26, 2018 - Jonathan Grana

If you’re a senior technical recruiter or someone who’s looking for technical talent GitHub is the place to be. Using Interseller you can go to an individual’s profile who may have contributed to a project similar to the one you’re recruiting for and find their email.

3 Simple Ways to Find Anybody’s Email Address

Jan 7, 2018 - Jonathan Grana

You have a great bunch of prospects to reach out to. But there’s one problem. You don’t have their email ids. You could try guessing, or searching on Google, but both these options are extremely time consuming. Besides, most emails sourced in this way will bounce anyway.

19 Cold Email Mistakes Revealed from Analyzing Over 1 Million Emails

Nov 9, 2017 - Jonathan Grana

We crunched the numbers on over a million email messages to find out the crucial mistakes made when composing and sending cold emails. Avoid these 19 mistakes to ensure high open and response rates from your target prospects.

4 Critical Sales Mistakes that Technical Founders Must Avoid

Sep 27, 2017 - Jonathan Grana

It’s often intimidating for technical founders to begin doing sales. After all, most of us have zero experience in it! What adds to the problem is the fact that sales, in an early stage startup, is very different from the sales function in an established company, or even in a more mature startup. That’s because the objectives of an early stage startup are quite different.

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