By definition, growth marketing is the process of using data gained through marketing campaigns and experimentation to drive growth (thanks Mailchimp). This could be a focused effort to drive more users, boost revenue, or generate brand awareness.
So, how can this be re-engineered and applied to the recruiting process?
Growth marketing for recruiters is the process of using data gained through multiple channels (sourcing and recruiting outreach for example) and experimentation to drive growth – whether in the talent pipeline or prospective clients.
Interseller sat down with Adam Posner on an episode of The Pozcast to chat about this topic. We chatted about:
Adam’s use of Interseller to grow his recruiting business
how to apply outbound strategy to the way teams recruit talent
email best practices (think copy strategy and deliverability)
Interested in watching the replay?
Check it out here.
Interseller is a proud sponsor of The Pozcast.