Let’s be real: No two prospects or candidates are alike.
This means people will respond differently to outreach via email, cold calling, or social channels like LinkedIn.
This also means it’s important to run a multi-channel outreach process when trying to get a passive candidate’s or prospect’s attention.
One of the most effective (and honestly, under-utilized) ways to reach out is through a LinkedIn voice message. But, if you’ve never sent a voice message on LinkedIn before, there are some things you ought to know.
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You must be connected as a 1st level connection on LinkedIn.
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You can only record + send a voice message through the LinkedIn app on your phone.
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Your recipient can listen to your voice message from any device.
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You only have 60 seconds to impress (but you should keep it between 30-45 seconds tops).
In this video, I go into detail about how to use LinkedIn voice messages as part of your outreach strategy. You can also check out the process document I put together for more information + my go-to script for a 40 second voice message.