Account-Based Marketing: The Ultimate Guide in 7 Simple Steps
Account-Based Marketing is an approach where your marketing activities are focused on converting specific companies. You identify a small group of organizations you want to sell to and execute campaigns to target those specific accounts. In some cases, you might even create customized marketing campaigns focused entirely on just a single company.
Interseller's Origin Story
Back in September 2016, my cofounder, Steven Lu and I, began working on a completely different product called Perf. We created a solution that helped with maintaining mobile apps and websites, an issue that Steve and I experienced as engineers. Shortly after...