Email copy plays a pivotal role when it comes to engaging people and determining the success of your email deliverability.

In our Email Deliverability series, we’re sharing key tips for improving your email deliverability by creating engaging outreach emails so you can discover and connect with great prospective candidates and clients.

In this post, we’ll walk you through email copy best practices to ensure your emails stand out and reach the right people.

1. Keep your message clear and concise

When crafting your outreach emails, it’s important to keep your message clear and concise. If your message is too long, it can deter recipients from reading your email altogether, which negatively impacts your email deliverability. Instead, try condensing your emails into shorter blocks of text or bullet points so your email appears succinct and reader-friendly.

We recommend dividing your ideas into separate sentences instead of writing lengthy paragraphs as this is typically easier for readers to digest.

2. Personalize your emails

It’s essential to personalize your outreach emails so they stand out, generate more engagement and boost your email deliverability.

Personalizing your emails is an effective way to differentiate your email copy from other cold emails and establish a connection with the recipient by showing you’ve done some research on them.

A great way to personalize your email is by adding custom fields. With Interseller, you can personalize emails at scale using custom fields to populate contact data, including name, company, job title and other relevant information.

3. Use different email templates

If you’re using email templates for your email campaigns, it’s best to adjust them every once in a while, especially if your messages are ever marked as spam. You can easily refresh and update your templates by creating building block email templates that can easily be adjusted for different campaigns.

If you consistently reuse the same copy across multiple email campaigns, it can cause your emails to be flagged as spam and negatively affect your email deliverability.

A good email template should begin with a greeting, continue with a personalized message and end with a clear call to action.

4. Engage with your contacts instead of cold selling

Starting off your outreach emails with a cold sell can quickly deter people from reading and engaging with your email further. A more effective way to engage people is by building a rapport with them. You can do this by probing them with questions and sharing how your service or product can help fulfill their needs.

The goal of your outreach emails should be to create engagement since the more people who open, engage and reply to your email, the more inboxes you’ll land in. And the more inboxes you land in, the better your email deliverability will be!

5. Send follow-up emails

Every email outreach campaign should include a follow-up email. While sending your initial email is a good starting point, it shouldn’t be the only step in your outreach campaign.

Follow-ups are effective for providing additional value to the recipient, whether you’re sharing relevant and detailed information about a job opportunity or highlighting how your service or product can benefit them.

If you’re looking for a time-saving and effective way to automate follow-up emails, Interseller helps you automatically send personalized follow-up emails to contacts according to the email schedule you create.

Keep an eye out for the next blog in our Email Deliverability series, where we walk you through the technical components for improving your email deliverability and best practices to follow to ensure your emails are landing in inboxes, not spam folders.

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