I think it’s safe to say you probably know that a lot of your success with email outreach depends on your email copy.

But did you know that if you use relatively the same email copy over and over again (for 500-1k contacts), it’s going to impact your deliverability and email effectiveness?

That’s why it’s important to keep your copy fresh by changing it up fairly frequently. In this video, I share key differences between standalone and building block email templates, including best practices for how to use them. I even share the exact first touch email template we use here at Interseller on the business development side of the house.

Check it out below!