Let’s be honest with ourselves.

Not all of our prospects or candidates are active on LinkedIn. So, when it comes to figuring out how best to personalize your outreach, it can be really easy to get into a rabbit hole when it comes to the research process.

How long should it take to research and personalize an email? When should you call it quits and just send a more generic email? Is there a way to make the prospecting and research process more efficient?

These are all great questions!

In this quick 3 minute video, I share my tips for how to structure the order in which you research a prospect for personalizing your email outreach. You’ll walk away with 4 key areas (AKA places) of research to keep focused and know when to call it quits.

Check it out below!

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